Marketing Expert Says 'small' write errors can cost corporations 'Big'

Up to 10% of a company's annual sales are lost due to miscommunications to write badly, says Allison Nazarian, President of Get It In Writing, Inc.

"In my company, our slogan is 'words seriously.' It has never been deeper Bad writing is more ugly. It is so expensive and bad for business, "said Nazarian. In the public sector, so that almost a quarter of a billion dollars is spent annually in writing to the repair instructions for employees, which means that the costs of sloppy writing taxpayers as well.

According to Nazarian, most executives do not stop to consider the many ways in which the costs of writing bad business and the public sector large U.S. dollars. It outlines some of them here:


Unclear instruction manuals create interruptions of work, long waiting calls to help desks and costly delays in project completion.
Executives to be paid the "big money" can be read and reread (and re-read again) the writing poor, losing their money, many corporations because of the lack of clarity.
Poor copywriting annual reports may alienate, lose and / or confuse shareholders.
Poorly written text can create a disconnect with customers, clients replacement can be extraordinarily expensive.
Miscommunication by poor writing can hurt employee morale.
Copy web unclear, unprofessional and / or confusion can create a bad impression of a general corporation tax position in search engines and help the competition.
How Nazarian recommends workers improve their writing? "When you write something, mentally give the 'elevator speech.' In other words, practice what you want to say in 60 seconds or less, then write it just as succinctly. In business communications, employees from all parts of society need to create a closer copy. The business world has no time writing unnecessarily bloated. "

Nazarian also recommends on-site training to improve the writing of the employees. "There are many coaches who are writing out there who will spend a couple of hours of training to employees the right way to communicate in writing. No matter what you're spending that the training will be less impact on the bottom line of your company by mistake. "......