Marketing Tips from Universal Studios

I'm writing this on my way home from a wonderful family holiday in Tampa and Orlando. We had four days to Universal Studios enjoy the company of others and explore the amazing rides and attractions. What struck me more than anything was the Universal uses to reduce the waiting time on the lines. And 'different from Disney.

Universal offers two options to avoid the crowds. The first is to stay in one of three hotels on the properties of Loew. When you stay in any of these hotels, you can use your room key to jump to a line Express where you are guaranteed to get on the ride or attraction in less than 15 minutes. The cost? Well, no charge for the Express Pass, but the hotels are about three times the price of a comparable hotel with reasons. Spring Break is paying about $ 400.00 per night.

We love staying on-property. There are no lines, no driving or parking hassles, great service and good food in hotel restaurants. For me it is a breeze. Convenience is worth the extra cost.

The other beat-the-crowd option is to buy an Express Pass in addition to your regular tickets. They reflect changes in costs vary depending on the day when visiting the parks and many parks (have two) you plan to visit. You'll pay between $ 30.00 and $ 50.00 per person per day for the park to get in a line Express. Admission tickets to go to both parks for up to seven days costs about $ 87.00 subscription delivered for two days in two parks costs more than the ticket.

There were lines of people waiting to buy these express passes the days we were there.

What's the point? People are willing to pay a premium - BIG prize - for convenience. As experts we understand this fact. People pay more to stay in a hotel near the location they wish to visit. T pay more to avoid waiting in line.

They pay good money to have seating priority to Emeril, or Jimmy Buffet Margarita Ville.

Holders need to apply this piece of information human nature for their business. There are many providers of fans that will drive more than an hour to go home for a client or office to view objects, and never pay for travel. Why? I do not think they understand the value of convenience.

Here's a tip: Give your clients two options with two different rates. Offering both options AFTER having explained the value of your services and the convenience they offer.

An offer is - "We travel to your location." Explain the benefits and convenience. If you hesitate, then offer them the "less attractive offer." This is the service where they bring their items to your office. They can then decide what their time is worth.

Heck, your time is precious, as precious as the time of your customer. If you pass the time for them, they must pay for your travel time and billable expenses to get there. If you do not want to pay to travel with them, they can travel to you. This will give you a few more hours to bill to another job that can work in your office while you're stuck in traffic to get to you.

Here is the error number two: This "Concept Convenience" is applied to running jobs. If they want it now, you can certainly charge a higher fee for having to bump other jobs, or to reschedule the time to fit them in.

The bottom line is - your time is valuable. Once the customer is precious. Smart Client will pay to come to them. Less sophisticated customers may not realize the value of their time, so that you choose to come to you. In both cases, you will have more time available for you.

So, stop giving away your time - is the main 'product' you have to sell .......