Cross-selling

One of the strategies used by large companies is the cross-selling or cross selling. Customer is selling a product or service that has acquired complementary. It is not forcing the customer to buy more things they had in mind, we managed to convince him because although perhaps subsequently feel a little cheated, but "provide? things, to offer it or put it on a plate, but without feeling pressured to make that major purchase. For example, in some supermarkets put spaghetti next to the appropriate bucket for handling, so that when the customer will buy the pasta, it may pass through the acquisition of the tool head. In other cases, companies use computer systems to understand the buying habits of their customers and even their "vital moment? (If married, has had a child ...), and from that information make suggestions or offer "personalized? for those clients.

Financial institutions are also practitioners of this system standard, offering its clients a variety of products they may be of interest, based on their knowledge of their accounts. If implemented well is a good way to increase sales by increasing the amount each customer purchase, rather than seeking new customers, it is more difficult and more expensive. This system can be applied to many different companies, based on a software application or simply using common sense and looking at our customers and the questions we are. For example, Joe notes that his travel agency, in addition to hiring flight and hotel, many customers asked about the possibility of renting a car at your destination, so we made an agreement with a leasing company and provides the service as an added value. Meanwhile, Mary looks like many of their customers clothing store asked how to combine clothes and accessories on what you can do well, so he decides to place and combined, and launches a line of necklaces, earrings, bracelets and bags, which is strategically located for its boutique, thereby increasing its sales by more than 20%. Juanjo has a small security company.

His forte has always been selling alarms, but now with the Internet boom has boosted many a pack which also installs a web-cam in the room watched (homes, businesses) so that its owner can control from a computer connected to the Net So your customers are happier, and he has increased sales by more than 10%. In any case, it is important to note, as shown in the examples, achieved a sales increase, but not only the client is not pressed to do so, but it will probably be more satisfied with the service that has been given .