Tips for a successful website

Do not always use the latest technology is best suited to succeed in the network. Always think about your visitors and maintain good interaction with them.

The vast majority of sites small and medium enterprises there for one reason: to generate and grow revenue. However, companies are failing in the attempt than those who succeed.

Why are so many failures? A common mistakes that could have been avoided in time, which are costly and sometimes irreversible damage generated.

From the experience of Global Marketing specialist site (mercadeoglobal.com) and Articles' The Seven Deadly Sins' by Jim Daniels, and Internet marketing blunders '10 '(10 nonsense Internet marketing), Internet Marketing Chronicles We offer a catalog of strategies to avoid at all costs the mistakes that lead to failure of the websites.

No doubt there are many more online marketing mistakes, but those listed below will provide a good starting point for work.

Focus on preventing these errors and their projects will be more successful online. Remember: 80 percent of the problems are due to 20 percent of cases.

Valuable information and free

The best sites offer valuable material and quality care. The network is a fact that those who share valuable information with your visitors are more likely to keep them in your pages.

Have your own domain

Your own domain name is an investment that gives it the credibility that visitors look for in a commercial website.

Light entry page

A page with more than 40 kilobytes (including images) takes forever to load. Visitors will not wait that long. Try to keep the pages will be lighter, especially the main page (homepage).

Alternatives to pay

Any commercial website should offer a variety of payment options and the option of secure transactions by credit card.

In addition, make sure that every product or service has the appropriate link to a purchase order that can be printed and then mailed or faxed.

You will be surprised how many people prefer to purchase some specific options and not spend a single penny if you do not meet your needs.

E-mail newsletters

If you do not have a mailing list email (opt) to maintain contact with your visitors and potential customers, is wasting time and money.

Things are this simple: People buy from people they know and trust. And there is nothing on the net that lets you build that trust as an electronic publication in which you can show your receivers that are good at what he does.

An electronic newsletter will get you in touch with your audience and keep it updated on their products and services.

Mail addresses and links

Should always provide the internal navigation of your website visitors and give contact details for further information.

These two points are vital to the effectiveness of any website. If possible, include a map of your site and make sure that navigation is as simple as possible.

Old browsers

Not all potential customers have installed the latest versions of browser software on their computers. Therefore, always design your site keeping in mind the ordinary user, and not assume that everyone is using the latest technology available.

Beware the housing

Does your hosting provider offers all the tools required for a commercial website? Do you offer unlimited email aliases, auto-systems, shopping cart, a control panel to manage your website remotely, technical support 24 hours a day (every day of the year), your own CGI Directory statistical reports, among others?

No abuse of technology

The main task of a commercial website to sell products or services, so that whatever you away from this goal (overload of graphics, Java, music, art work) should be considered as undesirable.

Unless you're a graphic designer, images that take forever to load are not going to help sell. The same applies to Java applications and attachments (plug-ins) downloads. ¿Sound music? No, unless you're selling music.

What do you think your visitors?

One of the things that most often is forgotten is that visitors who have to like what they see. The rest does not matter.

You'll be surprised how valuable is the feedback that gives visitors upon request. Remember they are your potential customers are those who buy its products or services.

Efficient communications

Communications with your prospects and current clients are of utmost importance in their marketing efforts.

Since in most cases will not know their customers personally, need to learn to fully exploit the commercial advantages of the email.

Every day we get emails from people who want to make a business or establish a business alliance. Many of these messages seem to be written by a child: horrors of spelling, grammatical errors, poor formats, hard to read, and so on.

Use a good email program, always check the spelling. The first impression that counts, it will never be a second chance to make a good first impression. On the other hand, get used to answer the emails ever, and possibly within the first 24 hours of receipt. This little detail makes a big difference in the eyes of your prospects.

Time is money

Do not waste time searching for effective marketing strategies, invert to apply them.

Internet There is a myth that says in order to succeed in the network must be in the top of search engines. As a result, many people spend too much time trying to get placed there, and neglects other promotional activities as or more important.

You respond by

Imagine a system that sends instant information to potential customers and allows automated tracking them in the coming days, weeks and months.

This will allow you to effectively manage their time, money and Internet marketing efforts. It also lets you stay organized and make money.

Systems through e-mail autoresponder, you can instantly send updated price lists, list of products and services or any other information to distribute.

All you can do to automate the daily tasks that they will be more effective.

Do not send junk mail

It is very common, especially among beginners, think that sending mass unsolicited email is an effective marketing strategy.

Nothing could be further from the truth. The use of spam is the best way to sabotage your business. Unfortunately, many do not believe until you experience it firsthand.

There is no reason to use spam as a marketing strategy online. The same applies to publications in forums or newsgroups. Place ads in groups that does not match is equivalent to spam and it is also frowned upon by the community of Web surfers. His reputation is first and the easiest way to ruin it is by using spam.

Marketing plans

So have the best product on the face of the earth never sell if not disclosed. Without promotion will not be potential customers, potential customers and there will be no sales.

First, be sure to develop a profitable business model. Until you prove that you have a product or service that is viable and has a model that generates profit, everything else is premature. Do not waste time promoting 'blind'.

Once you have determined that their business model works, spend all their time promoting it.

The potential of the Internet

Internet is a communication tool was created for this purpose and you can get maximum benefit if used as such. Never been so simple and economical for a company to have at their disposal to its market potential.

Use the power of the Internet to reach millions of consumers worldwide. Then use this means of providing customer service that was previously impossible to give.

Use the Internet to gather information, analyze your competition, communicate and share resources with others.