An Introduction to Email Automatic Responders

If you've reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury alive every single day, you are ready to learn about autoresponders.

The bad news is that people expect instant answers to their questions via email. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they are eating the revenue), you have a problem. The good news is an autoresponder is an inexpensive - method of quickly responding to e-mail - or even free. What these programs do is automatically respond to incoming e-mail as they are received.

Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback on your site - for free! However, if you spend all your working hours answering these emails, how do you run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to e-mail without you having to do so by clicking the mouse.

There are a number of good reasons why you need an autoresponder, not only to respond to your email. For example, autoresponders can be used if you need a way to send information about your services or products, price lists, or if there are repeated questions asked in a large number of e-mail. Perhaps you would like to offer your site visitors a special bonus of some kind, such as advice or relevant articles. All this can be handled by an autoresponder. In addition, you can advertise your business and then build stable relationships with customers by using autoresponders.

Autoresponder programs vary from software that runs with your email program to a specialized script that runs on the server of web hosting. This kind of script may use a form of a web page or simply operate with your email account. This type of script is programmed to send a standardized message whenever an email is received. The message is sent to a particular script or email address.

Some autoresponders can do more than simply send standardized messages. You can send an unlimited number of follow-up messages sent at predetermined intervals of time. For example, you can set your autoresponder to send a new message every day for as long a period as you want.

There are numerous companies who offer autoresponders free of charge. Your company web site hosting often provides autoresponders as a free service. If this is not the case with your web hosting company, there are many companies that offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your emails.

To personalize your autoresponder messages, you can attach a signature. Signatures in this case are very similar cards. You can include your name, company, all phone numbers and addresses, and a short message.

It 'a good idea to attach a signature to every email that is sent. This works as a repeated reminder of your business identity every time a customer sees it. The more you look at the signature, the more likely your company to mind when your particular service or product you need.

You can create a standardized signature that every employee in your company uses, or you can go wild, and let every staff member create their own personal signature. Of course, like everything in life, there are some rules and guidelines for creating a personal signature.

Keep the length of signature between four to six lines of text, with no more than 70 characters in one line. Make sure your email program does not cut off your text! The content should include your name, company name, your email address, fax number, and any other contact information, such as 800 numbers. Finally, always include a short personal message about your company. It should be a subtle sell of your services or your products, and possibly your company's reliability and longevity.

Another specialized use of autoresponders is to create courses that you can offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.

After choosing carefully the subject, are divided into a number of different sub-topics. So give the site visitor a free 10 or 15 day course, each day offers a different sub-topic. The first argument must always be a welcome message to your site visitor and an explanation of what is to follow. Your explanation should be enticing, getting the point across that you offer free, quality information that your target audience will find valuable.

For each lesson, the number of the lesson, the topic title, information about your company and its services or products. In the end, include some blurbs about the next lesson to entice the user to continue.

Make sure each topic is packed with essential information and valuable, and leaves the visitor lusting to know more. Otherwise, they can lose in the very beginning.

Of course, you must write your course before you can offer. Once this is done, and passed the material carefully, using a professional writer or editor, if necessary, you must transfer the text to your autoresponder.

Email is an excellent marketing tool, it is inexpensive and fast. Use it to advertise your business, carefully choosing your email address. Your website should contain different email addresses for different contact requests. For example, use info@yourdomain.com to requests for information, or to sales@yourdomain.com ~ = ~ HEAD NNS questions about sales. It 'a good idea to set up one for the owner, such as president@yourdomain.com. This presents your company in a personal way, the light accessible and ensures that direct contact is provided.

Autoresponders are an effective and powerful marketing tool that allows you to get in touch with thousands of potential customers. This is a valuable asset considering how many potential customers you usually have contact with before making a genuine sale. In essence, a autoresponser allows to automate the part of your marketing campaign .......