Effective Public Relations Essential for Personal Branding

Skip pop star "Posh Spice" Adams and English soccer hero David Beckham, the power of personal branding recently engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $ 100 million dollars.

In terms of effective public relations and public relations, their multi-media performance this week in both print and television shows have the potential to become a truly global brand and rival Posh and Becks on the world stage.

Hewitt, who has suffered a lot of media training has earnings from sponsorship and tennis valued at $ 13.7 million a year according to the BRW Rich List.

Their personal brand is definitely stronger as a couple because they are opposites that attract, and this is always very appealing to consumers in terms of marketing strategy.

Hewitt values ​​of the gritty, anti-establishment, anti-authority action in Australian Larrikin hunt us all, while Cartwright young, healthy girl next door image provides a balance to this, an essential component for any brand building.

Brands help keep products or services fresh in the minds of consumers - and good marketing and influencers are able to identify what is at the heart of a brand.

The unique attribute of the Hewitt / Cartwright personal brand is that their values ​​are very authentic and resonate across a wide range of demographics, a very clever marketing strategy.

Both are not afraid to show their emotions and this is what consumers want in a cynical market, noisy, crowded and too often advertised, plus their clever use of effective public relations.

Mr Murrell calls this concept Integrity Marketing, where the values ​​of an organization aligned with those of its employees and customers.

The fact that both these Australians are so comfortable with who they are before the public, whether it is on a tennis court, in front of a camera or do a photo shoot, it means that caters to all people, from grandmothers to young children, and this is their real marketing appeal as a brand. Additional information (http://www.8mmedia.com/) ......