Customer Loyalty is not New

Customer loyalty is one of the terms in vogue in the world of current affairs. Because of the cost of securing new customers who are anywhere from 6 to 8 times the cost of keeping existing customers, develop loyal customers makes it a lot 'of common sense.

Yet if we look back, we read of someone who understood the value of customer loyalty, and especially how to develop such loyalty. Are you curious to know who was he?

He wrote the following:

If customers slight your goods, try to convince them of their error, if possible, but not affront them: Do not be pert in your answers, but with patience hear, and meekly answer, because if you insult a small thing, you can probably keep you from a customer's good future. "

This wise man understood that the customer must be respected by not having your customer service people to be "pert" in their response, but "patient", because otherwise it will "hinder" the growth of the customer. Market research suggests that those customers who leave your business 68% do so because of bad attitudes or "pert" "answers.

In another quote and business customers, has written:

Strive to be as much in your shop or wherever your company is good, as perhaps you can. Your presence can prevent the loss of a good client.

How many times small business owners are unable to be present in their activities? How many times fail to return phone calls to customers?

I recently heard a presentation from a sales training manager for a regional grocery store in northern Indiana, Martin Supermarkets. He talked about how upper management continuously visit all 20 shops and grocery bagging step, cashiering to stocking shelves.

In most cases, these people have been promoted to managing the scale and customers will recognize them as former store manager. How good it feels when someone speaks your name and asking your family? Customer loyalty is their primary objective, since they are in competition with large national supermarket chains.

But who was this wise, visionary individual? The answer is Ben Franklin. He understood the value of integrity and work ethic encouraged as exceptional customer loyalty. Maybe that's why the British thought it was so dangerous.

Customer loyalty can be achieved provided that you really want loyal customers and are ready to take the right actions to ensure customer loyalty. Ben Franklin said something similar when he wrote:

No action worthy of media, but add a luster to trade, maintaining the dignity of your nature....