Monday, August 20, 2012
Podcast Promotion Tips - Benefits and best practices in the Podcast directory
Part of the recommended method of promoting podcasts usually heard is to submit to podcast directories. There seems to be a lot of directories of podcasts out there. Which should come forward and spend most of your time?
Obviously iTunes is the clear winner, although it is a unique directory that is different from any other directory. It has a great advantage, however, because its integration with iTunes.
iTunes is a media player for iPod users and many other Windows and Mac-based users.
If you do a quick Google search, you should find out quickly that every podcaster directory podcast seems to recommend different. There's a handful or more directories that you should focus.
The fact is, you should submit your podcast as many directories as you can. Why is it so? For some reasons:
1. Podcast Directory to send referrals
Although it should not depend on them for traffic, you will get some constantly. Most traffic still comes from search engines or other popular sites that you approve.
However, considering the benefits of getting listed in these directories makes this effort worth it.
2. Podcast Directory to the quality of the site incoming links
These are very important to determine the significance of the site for certain keywords. This is one reason why you should put primary keyword in the title of the podcast, because the directories are going to connect you with that name, most of the time.
Links from these directories count towards your link popularity. He moved to Google PR and votes for your site for better search engine positioning.
3. Branding value
Being able to say that your podcast is in iTunes it is worth mentioning if the people you network with are using iTunes. You may think you're doing something cool.
Always facing the audience as possible, you also get the brand value. Best of all, these are all free.
In summary, even if there are no large traffic from the directories of podcasts yet, it should be spent on a bit 'of time for which the greatest possible number of them for other reasons I mentioned above.
If you only have time to present a few, check traffic directories via Alexa and PageRank. Focus on those with high traffic and PageRank to get the most out of your effort .......
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