If you use Google Pay Per Click search and content?

When you advertise with pay per click, Google gives you two options advertiser. You can have your ads in search results, advertising in Site content, or both. If you advertise the search results appear in Google searches, as well as distributors in the search results. Google content advertising is for those who want to put AdSense on their websites. How AdSense grows rapidly, there is now on millions of web pages across the Internet. However, many advertisers do not use AdSense and simply use advertising in search results instead.

There are several reasons for this, the first of which is trust. Because many smaller sites have chosen to embark on what is called "click fraud", those who choose the options in the AdSense web pages are much more vulnerable to click fraud are those who choose to search only. Click fraud exists in research, but is much less common. If you choose to commit click fraud in research, they want to affect the return on investment of a competitor. This also applies in this way, and owners of websites can be useful to increase revenues by using tactics that are similar.

Website owners are choosing to market with content, because they are using the motivation of a buyer when he or she is on a website. If someone were on a different site, he or she could be there for different reasons. For example, if a website discusses what are the disadvantages of Adsense, search results may actually return results on the web "AdSense", or those who sell them, for example. Even if people could click on this particular ad, they will not buy after reading a negative review. It may also be true that some AdSense on the website was looking for what best color palette should be used for their installation. For this reason, the person would not find that advertising is particularly relevant, but could still click on ads just to see what it is.

The advertiser also often refuses adsense websites, because often, you think that these sites require care more administrative. This is because sites need to be checked through to see how relevant they are, and bids must be amended to ensure that they still appear on a page. Some words have a network of over 500 websites, so it must be time consuming and expensive to keep up with them. This is the case, but there are many who find that AdWords accounts return websites that do not even seem to support their keywords. For example, of particular interest are the "Terms and Conditions" phrases or "privacy policy".

Many are rejecting content advertising, but many still feel provides a return on investment such as research does. One of the reasons why this is true, because advertisers are increasingly choosing only research. As this continues to occur, the advertiser has less competition, so that the price of speech is reduced. Advertise a good return on investment from the site of a publisher, if they choose to actively promote the services contained within the poster. For example, if someone is discussing printing services, he or she may also recommend the services of the advertiser.

This can be positive for both publisher and advertiser, and can be a good way for publishers to move towards. Despite this, publishers need to keep in mind that can not be too obvious when they do, or buyers will surely understand what is happening and avoid it.

Advertisers are also opting for the content, because it increases their scale, but this can be done through other search engines as well. Yet, those who wish to use the content network advertising should choose the Google AdSense has. It 's far better than Yahoo or other competitors so far. Moreover, its network of publishers is higher, which means that advertisers will benefit from being able to spread their message through different types of websites.

AdSense is the best pay per click content distributor, but does not compare to search for the advertiser. Through research, the cables are more qualified, are generally less fraudulent, and are more regulated. Advertisers, therefore, constantly choosing the search against the content. Despite this, advertisers have yet to see AdSense and see if you can provide the ROI they want. Some advertisers say that guarantees better returns for their particular research does. This does vary a bit ', but overall, the search for remains top advertisers pay per click .......