Mike Ditka, SEO Expert?

"Success is not permanent and failure is not fatal." - Mike Ditka

In promoting your business online, it's easy to get caught up in (search engine optimization) SEO game. It 's important to keep things in perspective. So let's look at the "game" SEO through the eyes of a coach, Mike Ditka.

When you put in so much time and effort on SEO tactics and promote your website, usually one of two things will happen. Your site will shoot to the top of results pages of search engines, and your PageRank will go through the roof. Or, as happens to so many, your efforts seem to have been unnecessary and your web site will be lost out there in the poor suburb on the information superhighway.

Before we get too ahead of myself, take note that these are the extremes! Obviously, most people will be somewhere in the middle.

So let's look at the first case, your SEO adventure takes you straight to the top. The results are astronomical, and you feel pretty good about yourself! Following the logic of Mike, this is exactly where you need to check yourself. When it comes to SEO, success is most certainly not permanent.

Maintain its position at the top is a constant battle. Yes, it's great that you made it there, but no ongoing commitment you can be back at the bottom or worse, the infamous sandbox in the blink of an eye!

Well, suppose that, unfortunately, you have almost killed ourselves working so hard to optimize your site to no avail. Have you read everything out there. Have you implemented every strategy gurus have been preaching. Yet, the site is unavailable. It 's easy to feel like a failure.

Well, not too disappointed. Just look at the second part of the philosophy of Coach Ditka. Yes, in the short term, it may not have been able to achieve your goal. But do not let it get to you so you throw your hands up and head to the ads looking for a job that will keep you further away from the internet as possible, at least not yet! Because once again, Mike is right! Even in SEO, failure is not fatal!

You may feel that way for a while '. But again, just like in case of success, failure is receding line. The only way to really succeed in the game of SEO is to forfaiting!

In both cases, and everyone in between, the most important part of any online marketing strategy or game plan SEO is consistency. You need to practice good habits daily SEO. Do not let your success or failure will help to delay or completely abandon the techniques that have so often proved reliable! ......