How to write a Guerrilla Marketing Plan

Behind every successful product or service is a well-documented marketing plan. A marketing plan guides a company like marketing a product or service to a specific target audience and helps a company remain focused on its marketing objectives.

Developed by Jay Conrad Levinson, the father of Guerrilla Marketing, Guerrilla marketing plan is a condensed version of a corporate marketing plan. It focuses mainly on the production of income most powerful strategies to generate sales. As a corporate marketing plan can be 20 + pages long and full of detailed market research and competitive analysis, a Guerrilla Marketing Plan is short (3-5 pages) and focuses on the marketing strategies you will use for produce sales immediately.

Guerrilla Marketing Plan should include the following information in strategic marketing:

1. Define your product or service.

2. What is the main problem your product or service solve?

3. Determine who most need the product / service sold. Who is your target market?

4. Describe the # 1 most important benefit that a customer receives from your product / service.

5. Why would a customer buy from your company rather than a competitor? What benefit will a customer receives from doing business with your company?

6. Determine the position of your company in the market. You are the company that focuses on extreme quality, low price, the largest inventory, product safest, best warranty, etc? As a powerful slogan is used in all marketing materials to send your position?

7. What is your guarantee for your customers?

8. Determine a measurable target sales for the next 12 months (ie, $ 250k for sale).

9. Establish a marketing budget to reach your goal of 12 months. The budget should be a minimum of 10% of the projected 12-month sales target.

10. Determine the most powerful and inexpensive marketing and PR strategies for marketing the product or service to your target market and reach your goal of 12 months sales.

For more information, you can download a free ebook on how to write a marketing plan and strategies for the 100 + market your business to http://www.marketing-consulting-company.com ...